My Projects
#1 SOFI
From Vision to MVP:
Design a Sports Community Platform
UX Design | UI Design
At SOFI I defined the product vision and led the end-to-end design process delivering the platform’s first MVP.
Key impact: Successful MVP validation.
#2 Bedexchange
Complete Redesign of Bedexchange Platform
UX Design | UX Research | UI Design
Redesigned Bedexchange end-to-end — from onboarding, registration, and profiles to a new design system and visual identity — improving accessibility for activists and hosts.
Key impact: 96% user engagement, +25% registered users, registration under 1 minute.
#3 SKinTheory
UX Research & Feature Design for Skincare App
UX Research | UI Design
Conducted UX research to identify opportunities for new features, designed an improved onboarding process, and introduced gamification elements to increase user motivation.
Key impact: Expanded feature set, +56% user base growth.
#4 Ticketswap
Native Mobile App Redesign
UI Design | UX Design
Redesigned UI and restructured information architecture for improved navigation and usability.
Key impact: Modernized UI concept and streamlined navigation.
Contact me
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Message me on Linkedin, email me at
asiermallaviabarrenaolea@gmail.com, or contact me using the for next to the right.
#1 SOFI (Social Fitness)
Challenge
Design and develop a website as a solo designer to help people connect for sports activities, whether one-on-one or in groups, making it easier to find workout partners and join group sessions.
Result
Created the SOFI website, an intuitive and dynamic platform designed for both desktop and mobile. The final interface prioritizes user experience, fully aligning with client and user needs.
#2 SKinTheory
Challenge
Conduct UX research to find new features that match the client’s goals and appeal to a youth audience, then redesign the app based on their preferences.
Result
An app enriched with features that promote skincare through nutrition, skincare routines, emotional well-being, and tracking. This is complemented by a youthful, 90s-inspired aesthetic designed to engage the target audience.
#3 Bedexchange
Challenge
Design and develop a new website for Bedexchange, a digital platform connecting young climate activists from around the world with local hosts who offer free accommodations during the annual Bonn Climate Change Conference.
Result
Leaded the design of the website, including brand logo, design system, and refined information architecture. Simplified and clarified content to improve user experience, delivering a responsive interface, optimized for both desktop and mobile platforms, meeting client requirements.
#4 Ticketswap
Challenge
Redesign a well-known native mobile app´s look, either for iOS or Android. Challenge the existing Information Architecture of the content.
Result
The redesigned screens use a vibrant color scheme with higher contrast to improve readability and better match the feel of an event ticketing app.