1 SOFI (Social Fitness)
Designing the MVP of a sports community platform from scratch.
UX Design | UI Design
Led the end-to-end UX/UI design of SOFI’s first MVP, defining the product structure, core user flows, and responsive experience based on research, testing, and early validation.
Key impact: Successful MVP validation.
2 SkinTheory
UX Research & Feature Design for Skincare App
UX Design | UI Design
Conducted UX research to identify opportunities for new features, designed an improved onboarding process, and introduced gamification elements to increase user retention.
Key impact: Expanded feature direction and improved onboarding concept, supporting continued user growth during
the project period.
3 Bedexchange
Redesigning a climate accommodation platform for clarity, trust, and accessibility.
UX Design | UX Research | UI Design
Redesigned Bedexchange end-to-end — from onboarding, registration, and profiles to a new design system and visual identity — improving accessibility for activists and hosts.
Key impact: Simplified registration flow, registration completed in under 1 minute, and supported higher engagement and user sign-ups post-redesign.
About me
I’m a UX/UI Designer focused on turning complexity into clear, intuitive digital experiences.
My work often starts with early-stage ideas, messy structures, or workflows that need clarity — and I enjoy shaping them into products that feel simple, useful, and ready to grow.
I work across research, UX, UI, and design systems, collaborating closely with founders, developers, and stakeholders to connect user needs with product goals.
With a background in industrial design and physical product development, I bring a structured, problem-solving mindset to digital products, with a strong focus on clarity, usability, and how people interact with systems.
